Culture Comforts: the Cognitive Effects of Political Ideology on Cultural Consumption

Do consumers differ in their preferences to learn about their own versus other cultures via consumption? The present research proposes consumers’ preferences for these discrete types of cultural knowledge vary by their political ideology. Evidence across four studies suggests liberals prefer global consumption experiences, whereas conservatives prefer local consumption experiences. 


Bryan Buechner, Joshua Clarkson, Ashley Otto, and Garrett Ainsworth (2021) ,"Culture Comforts: the Cognitive Effects of Political Ideology on Cultural Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 910-910.


Bryan Buechner, Xavier University
Joshua Clarkson, University of Cincinnati
Ashley Otto, Baylor University
Garrett Ainsworth, University of Oxford


NA - Advances in Consumer Research Volume 49 | 2021

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