Relationship Dynamics in the Era of the Sharing Economy

The rapid growth of the sharing economy and its exciting impact on consumer behavior has attracted growing research interest. This special session consists of four exciting projects that explore how the sharing economy may create, alter, and redefine social relationships.


Jie(Doreen) Shen, Aric Rindfleisch, Aylin Cakanlar, Nailya Ordabayeva, Yang (Jenny) Guo, Cait Lamberton, Rusty Stough, and Page Moreau (2021) ,"Relationship Dynamics in the Era of the Sharing Economy", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 641-646.


Jie(Doreen) Shen, University of Illinois at Urbana-Champaign
Aric Rindfleisch, University of Illinois at Urbana-Champaign
Aylin Cakanlar, Stockholm University
Nailya Ordabayeva, Boston College
Yang (Jenny) Guo, University of Pittsburgh
Cait Lamberton, University of Pennsylvania
Rusty Stough, University of Maine
Page Moreau, University of Wisconsin-Madison


NA - Advances in Consumer Research Volume 49 | 2021

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