Marketplace Exclusion of Financially Vulnerable Consumers

This Forum examines the unique consumption barriers that financially vulnerable consumers encounter in the marketplace, and how these barriers affect consumers’ financial access and decision-making. Academic and industry researchers will further discuss novel solutions to improve marketplace outcomes for consumers themselves, marketers, and policy makers.


Anastasiya Pocheptsova Ghosh, Jenny Olson, Sydni Do, Kate Barasz, Wendy De La Rosa, Rebecca W Hamilton, Ron Hill, Erick Mas, Taylor Nelms, Mike Palazzolo, Vanessa Perry, Maura Scott, Eesha Sharma, Steven Shepherd, Dilip Soman, Broderick Turner, Steve Wendel, and Kalinda Ukanwa (2021) ,"Marketplace Exclusion of Financially Vulnerable Consumers", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 940-940.


Anastasiya Pocheptsova Ghosh, University of Arizona
Jenny Olson, Indiana University
Sydni Do, University of Arizona
Kate Barasz, Univ. Ramon Llull, ESADE
Wendy De La Rosa, University of Pennsylvania
Rebecca W Hamilton, Georgetown University
Ron Hill, American University
Erick Mas, Indiana University
Taylor Nelms, Filene Institute
Mike Palazzolo, University of California, Davis
Vanessa Perry, George Washington University
Maura Scott, Florida State Universi
Eesha Sharma, Dartmouth College
Steven Shepherd, Oklahoma State University
Dilip Soman, University of Toronto
Broderick Turner, Virginia Tech
Steve Wendel, MorningStar
Kalinda Ukanwa, University of Southern California


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More


Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More


How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.