Marketplace Exclusion of Financially Vulnerable Consumers

This Forum examines the unique consumption barriers that financially vulnerable consumers encounter in the marketplace, and how these barriers affect consumers’ financial access and decision-making. Academic and industry researchers will further discuss novel solutions to improve marketplace outcomes for consumers themselves, marketers, and policy makers.

Citation:

Anastasiya Pocheptsova Ghosh, Jenny Olson, Sydni Do, Kate Barasz, Wendy De La Rosa, Rebecca W Hamilton, Ron Hill, Erick Mas, Taylor Nelms, Mike Palazzolo, Vanessa Perry, Maura Scott, Eesha Sharma, Steven Shepherd, Dilip Soman, Broderick Turner, Steve Wendel, and Kalinda Ukanwa (2021) ,"Marketplace Exclusion of Financially Vulnerable Consumers", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 940-940.