Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making

We examine how the use of different devices (smartphones vs. computers) influences customers’ online dating decision-making process. In two studies, we show that when using their smartphones (vs. computers), customers give greater priority to the inner as opposed to external attributes of a potential dating partner.


Farhana Nusrat, Yanliu Huang, and Cait Lamberton (2021) ,"Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 909-909.


Farhana Nusrat, Drexel University
Yanliu Huang, Drexel University
Cait Lamberton, University of Pennsylvania


NA - Advances in Consumer Research Volume 49 | 2021

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