Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing

Algorithms run the world and in this increasingly monetized world – all they want is attention. We focus on consumers resisting algorithmic control through the practice of ‘digital detoxing’ or social media breaks. Based on ethnographic/netnographic data, we analyze how consumers are taking back control of their digital lives.



Citation:

Mariam Humayun, Georg von Richthofen, and Maja Golf-Papez (2021) ,"Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 300-301.

Authors

Mariam Humayun, University of Ottawa
Georg von Richthofen, Alexander von Humboldt Institute for Internet and Society
Maja Golf-Papez, University of Sussex



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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