The Price of Gaming: Currency Biases From Digital Virtual Products
Price currency influences price fairness evaluations and the distance of the exchange rate moderates this relationship. Three laboratory experiments demonstrate that digital virtual product prices listed in fictional currency are perceived to be more fair than real currency, especially when the exchange rate do not appear next to the product.
Citation:
Arthur França Sarcinelli and Delane Botelho (2021) ,"The Price of Gaming: Currency Biases From Digital Virtual Products", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 909-909.
Authors
Arthur França Sarcinelli, FGV EAESP
Delane Botelho, FGV EAESP
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps
Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Featured
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
Featured
G1. Enchantment through Retro Product Consumption in a Digital World
Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK