Not As Mindful As You Think: a Multidisciplinary Review of the Conscious and Non-Conscious Processes of Mindfulness and Consumption
Mindfulness has been defined as an intentional, effortful, conscious practice. More recent literature, however, points to non-conscious processes, that have not been thoroughly considered. We review the mindfulness and consumption literature and provide an overview situating these contradictory assumptions based on conscious versus non-conscious processes and intended versus unintended outcomes.
Citation:
Letícia Vedolin Sebastião, Torsten Ringberg, and Jesper Clement (2021) ,"Not As Mindful As You Think: a Multidisciplinary Review of the Conscious and Non-Conscious Processes of Mindfulness and Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 908-908.
Authors
Letícia Vedolin Sebastião, Copenhagen Business School
Torsten Ringberg, Copenhagen Business School
Jesper Clement, Copenhagen Business School
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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