How to Do Automated Text Analysis

More and more consumer research is leveraging automated textual analysis. But doing so correctly requires understanding the available tools, and how they can be applied. This forum provides a helpful how-to, covering some main techniques, how to use them, and how they can be applied to a variety of questions.


Jonah Berger, Grant Packard, Ming Hsu, Matthew Rocklage, Ashlee Humphreys, Gideon Nave, Andrea Luangrath, Sarah Moore, Christopher Olivola, and Michael Yeomans (2021) ,"How to Do Automated Text Analysis", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 939-939.


Jonah Berger, penn
Grant Packard, Schulich School of Business, York University
Ming Hsu, University of California, Berkeley
Matthew Rocklage, University of Massachusetts Boston
Ashlee Humphreys, Northwestern University
Gideon Nave, The Wharton School of the University of Pennsylvania
Andrea Luangrath, University of Iowa
Sarah Moore, University of Alberta
Christopher Olivola, Carnegie Mellon University
Michael Yeomans, Imperial College London


NA - Advances in Consumer Research Volume 49 | 2021

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