As Wages Increase, Do People Work More Or Less? a Wage Frame Effect
In the new economy, consumers start making work supply decisions, such as driving with Uber. While the extant labor economics literature finds it hard to predict how wage changes affect work supply, our research (total N=4,858) provides psychological insights and documents a novel framing effect for this unique marketing problem.
Citation:
Luxi Shen and Samuel Hirshman (2021) ,"As Wages Increase, Do People Work More Or Less? a Wage Frame Effect", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 289-289.
Authors
Luxi Shen, CUHK Business School
Samuel Hirshman, The Norwegian School of Economics
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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