Artificial Intelligence in Marketing and Beyond: Interdisciplinary Perspectives on the Social Impact of Ai
This special session aims to bring together a diverse and interdisciplinary set of researchers from marketing, law, computer science, and psychology to present evidence from four papers examining the many facets of the social impact of artificial intelligence.
Citation:
Gizem Yalcin, Chiara Longoni, Noah Castelo, Hatim Rahman, Stefano Puntoni, Erlis Themeli, Stefan Philipsen, Evert Stamhuis, Luca Cian, Ellie Kyung, Dawei Wang, Gerald Haubl, and Lisa Chalaguine (2021) ,"Artificial Intelligence in Marketing and Beyond: Interdisciplinary Perspectives on the Social Impact of Ai", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 621-625.
Authors
Gizem Yalcin, Rotterdam School of Management, Erasmus University
Chiara Longoni, Boston University
Noah Castelo, University of Alberta
Hatim Rahman, Northwestern University
Stefano Puntoni, Rotterdam School of Management, Erasmus University
Erlis Themeli, Erasmus University
Stefan Philipsen, Utrecht University
Evert Stamhuis, Erasmus University
Luca Cian, University of Virginia Darden School of Business
Ellie Kyung, The Wharton School, University of Pennsylvania
Dawei Wang, Northwestern University
Gerald Haubl, University of Alberta
Lisa Chalaguine, University College London
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong
Featured
Doing it the Hard Way: More Effortful Saving Leads to Less Investing
Joshua I Morris, Stanford University, USA
Szu-chi Huang, Stanford University, USA
Christopher Bechler, Stanford University, USA
Featured
Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay
Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA