Is This For Me? Differential Responses to Inclusivity Initiatives By Represented and Underrepresented Consumers
An increasing number of brands are launching inclusive product lines to reach a diverse consumer base that includes traditionally underrepresented consumers. However, we find that these underrepresented consumers respond more negatively to such inclusivity initiatives than represented consumers due to product fit skepticism.
Citation:
Francesca Valsesia, Lea Dunn, and Jennifer D'Angelo (2021) ,"Is This For Me? Differential Responses to Inclusivity Initiatives By Represented and Underrepresented Consumers", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 286-287.
Authors
Francesca Valsesia, University of Washington
Lea Dunn, University of Washington
Jennifer D'Angelo, Texas Christian University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Featured
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA
Featured
Out of Your League: Women’s Luxury Products as Signals to Men
Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University