Consequences of Humanizing Robo-Advisor By Adding Phatic Communication Ability: Perceived Empathy and Investor’S Trust

Two experiments verified that phatic communication could increase perceived empathy and in turn enhance investors’ trust and usage intention. By containing two forms of phatic communication and two language contexts in our research setting, this research fills the gap of how to initiate a human-AI conversation from a pragmatics perspective.



Citation:

Kuan-chou Ko, Shino Uchikata, and Shian-ko Liu (2021) ,"Consequences of Humanizing Robo-Advisor By Adding Phatic Communication Ability: Perceived Empathy and Investor’S Trust", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 284-285.

Authors

Kuan-chou Ko, National Taiwan University
Shino Uchikata, National Taiwan University
Shian-ko Liu, National Taiwan University



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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