The Impact of Social Distancing on Creativity

While social distancing (i.e., spatial distance between individuals) is now being implemented to contain the spread of COVID-19, its impact on individuals’ behaviors remains largely unexplored. Across three studies, we identify improved creativity as one beneficial outcome of social distancing.


Kristen Ferguson, Kelly B. Herd, and Stefan J. Hock (2021) ,"The Impact of Social Distancing on Creativity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 907-907.


Kristen Ferguson, University of Connecticut
Kelly B. Herd, University of Connecticut
Stefan J. Hock, University of Connecticut


NA - Advances in Consumer Research Volume 49 | 2021

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