The Impact of Social Distancing on Creativity
While social distancing (i.e., spatial distance between individuals) is now being implemented to contain the spread of COVID-19, its impact on individuals’ behaviors remains largely unexplored. Across three studies, we identify improved creativity as one beneficial outcome of social distancing.
Citation:
Kristen Ferguson, Kelly B. Herd, and Stefan J. Hock (2021) ,"The Impact of Social Distancing on Creativity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Authors
Kristen Ferguson, University of Connecticut
Kelly B. Herd, University of Connecticut
Stefan J. Hock, University of Connecticut
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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