Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality

We investigate how product presentations in Augmented Reality (AR) influence product construal and perceived ownership. We argue that AR reduces psychological distance to a product (compared to 2D or even 3D presentations), increasing perceived ownership. Contextual incongruence dampens this effect. Five experiments provide evidence for these expectations.


David Finken, Reto Hofstetter, Aradhna Krishna, and Florian Wangenheim (2021) ,"Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 282-283.


David Finken, University of Lucerne
Reto Hofstetter, University of Lucerne
Aradhna Krishna, Univ. of Michigan, Ann Arbor
Florian Wangenheim, ETH Zurich


NA - Advances in Consumer Research Volume 49 | 2021

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