Beyond One-Shot Decisions

Decisions are not always one and done. A critical piece of consumer decision-making surrounds interrelationships across multiple decisions within the same or seemingly-unrelated contexts. Four different projects employing combinations of laboratory, field, and process-tracking evidence explore multi-stage or repeated decision-making across consumer purchase decisions, ethical decisions, and experience-structuring decisions.


Evan Weingarten, Coby Morvinski, On Amir, Jonathan Levav, Stephanie Smith, Stephen A. Spiller, Crystal Reeck, Nina Mazar, Dan Ariely, Kristin Diehl, and Chaumanix Dutton (2021) ,"Beyond One-Shot Decisions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 615-620.


Evan Weingarten, Arizona State University
Coby Morvinski, Ben-Gurion University
On Amir, UC San Diego
Jonathan Levav, Stanford University
Stephanie Smith, UCLA
Stephen A. Spiller, UCLA
Crystal Reeck, Temple University
Nina Mazar, Boston University
Dan Ariely, Duke University
Kristin Diehl, University of Southern California
Chaumanix Dutton, Arizona State University


NA - Advances in Consumer Research Volume 49 | 2021

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