Consumers Believe That Others Like an Option Less When Those Others Express Indifference
We show that consumers infer that others derive less utility from a preferred option and more utility from a non-preferred option when they express indifference between alternatives compared to when they express a preference.
Citation:
GRAHAM OVERTON and Ioannis Evangelidis (2021) ,"Consumers Believe That Others Like an Option Less When Those Others Express Indifference", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Authors
GRAHAM OVERTON, Bocconi University
Ioannis Evangelidis, ESADE, Universitat Ramon Llull
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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