Control Over Negative Outcomes

Personal control is considered a basic human need that, if lost, people strive to regain. Attribution theory argues this is not always the case, consumers gladly concede control over negative outcomes. This session offers new perspectives and insights on how consumers feel about personal control over negative outcomes and prospects.


Giulia Maimone, Joachim Vosgerau, Ayelet Gneezy, Simona Botti, Selin Goksel, Nazli Gurdamar-Okutur, Siria Xiyueyao Luo, Femke van Horen, Kobe Millet, Marcel Zeelenberg, William H. Ryan, Stephen M. Baum, Ellen R. K. Evers, and Oleg Urminsky (2021) ,"Control Over Negative Outcomes", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 610-614.


Giulia Maimone, UC San Diego
Joachim Vosgerau, Bocconi
Ayelet Gneezy, University of California, San Diego
Simona Botti, London Business School
Selin Goksel, London Business School
Nazli Gurdamar-Okutur, London Business School
Siria Xiyueyao Luo, Vrije Universiteit Amsterdam
Femke van Horen, Vrije Universiteit Amsterdam
Kobe Millet, Vrije Universiteit Amsterdam
Marcel Zeelenberg, Vrije Universiteit Amsterdam
William H. Ryan, University of California, Berkeley
Stephen M. Baum, University of California, Berkeley
Ellen R. K. Evers, University of California, Berkeley
Oleg Urminsky, University of Chicago


NA - Advances in Consumer Research Volume 49 | 2021

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