Message Characteristics and Their Downstream Consequences on Judgment
Past research studied what factors affect attitudes and persuasion, concentrating for the most part on message content. The four papers in this session find that the structural elements of a message—beyond its content— can have an impact on consumers judgments and persuasion.
Citation:
Giulia Maimone, Uma Karmarkar, On Amir, Grant Packard, Jonah Berger, Mohamed Hussein, Rhia Catapano, Zakary Tormala, Linying (Sophie) Fan, Derek Rucker, and Yuwei Jiang (2021) ,"Message Characteristics and Their Downstream Consequences on Judgment", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 605-609.
Authors
Giulia Maimone, UC San Diego
Uma Karmarkar, University of California, San Diego
On Amir, UC San Diego
Grant Packard, Schulich School of Business, York University
Jonah Berger, penn
Mohamed Hussein, Stanford University
Rhia Catapano, University of Toronto
Zakary Tormala, Stanford University
Linying (Sophie) Fan, Hong Kong University of Science and Technology
Derek Rucker, Northwestern University
Yuwei Jiang, Hong Kong Polytechnic University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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