Message Characteristics and Their Downstream Consequences on Judgment

Past research studied what factors affect attitudes and persuasion, concentrating for the most part on message content. The four papers in this session find that the structural elements of a message—beyond its content— can have an impact on consumers judgments and persuasion.


Giulia Maimone, Uma Karmarkar, On Amir, Grant Packard, Jonah Berger, Mohamed Hussein, Rhia Catapano, Zakary Tormala, Linying (Sophie) Fan, Derek Rucker, and Yuwei Jiang (2021) ,"Message Characteristics and Their Downstream Consequences on Judgment", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 605-609.


Giulia Maimone, UC San Diego
Uma Karmarkar, University of California, San Diego
On Amir, UC San Diego
Grant Packard, Schulich School of Business, York University
Jonah Berger, penn
Mohamed Hussein, Stanford University
Rhia Catapano, University of Toronto
Zakary Tormala, Stanford University
Linying (Sophie) Fan, Hong Kong University of Science and Technology
Derek Rucker, Northwestern University
Yuwei Jiang, Hong Kong Polytechnic University


NA - Advances in Consumer Research Volume 49 | 2021

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Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA

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