Party Competition: When Democrats and Republicans Are Motivated to Post Misinformation on Social Media?
This paper investigates when people post misinformation online. By conducting two experiments, this research demonstrates that in a competitive (vs. cooperative) context, people especially Republicans have a higher intention to post anti-outgroup (vs. anti-ingroup) misinformation due to an affiliation motive. This research helps to understand the pervasive misinformation phenomenon online.
Xiajing Zhu and Connie Pechmann (2021) ,"Party Competition: When Democrats and Republicans Are Motivated to Post Misinformation on Social Media?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Xiajing Zhu, University of California, Irvine
Connie Pechmann, University of California, Irvine
NA - Advances in Consumer Research Volume 49 | 2021
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada
Cueing Backwards: Attention Processes in Multi-Attribute Choices
Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA