Snacking Behavior in Different Stages of the Family Life Cycle
This research proposes a focus on how caregiving stress and gender influence consumption behavior. Specifically, this research examines the effects of parental status and gender on snack consumption and choices, and how stress drives the effects. Furthermore, we explore how food positioning impacts consumers' perceptions and snacking behavior.
Citation:
Marina Cozac, Martin Mende, and Maura Scott (2021) ,"Snacking Behavior in Different Stages of the Family Life Cycle", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Authors
Marina Cozac, Florida State University
Martin Mende, Florida State University
Maura Scott, Florida State University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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