Depression in Consumer Research: an Integrative Review and Research Agenda
Depressive disorder is a trending and relevant topic, especially after the COVID-19 pandemic, but still incipient in marketing literature. This article analyzed how constructs related to mood, mental health, and depression have been studied in marketing and consumer behavior to see where we stand and contribute with a research agenda.
Citation:
Daniela Gomes Alcoforado and Francisco Vicente Sales Melo (2021) ,"Depression in Consumer Research: an Integrative Review and Research Agenda", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 41-45.
Authors
Daniela Gomes Alcoforado, Federal University of Pernambuco
Francisco Vicente Sales Melo, Federal University of Ceará
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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