Depression in Consumer Research: an Integrative Review and Research Agenda
Depressive disorder is a trending and relevant topic, especially after the COVID-19 pandemic, but still incipient in marketing literature. This article analyzed how constructs related to mood, mental health, and depression have been studied in marketing and consumer behavior to see where we stand and contribute with a research agenda.
Daniela Gomes Alcoforado and Francisco Vicente Sales Melo (2021) ,"Depression in Consumer Research: an Integrative Review and Research Agenda", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 41-45.
Daniela Gomes Alcoforado, Federal University of Pernambuco
Francisco Vicente Sales Melo, Federal University of Ceará
NA - Advances in Consumer Research Volume 49 | 2021
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
The Pleasure of Being Right (Even When the World Is Bad)
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA