Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior
What if the inputs to sustainable behavior are not just in a consumer’s head, but also in their hands? This research explores the role of material density and its haptic qualities on a consumer’s decision to recycle an object. Current manufacturer practices of material lightweighting lend urgency to this topic.
Lyndsay Loomer and Sarah C. Whitley (2021) ,"Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 906-906.
Lyndsay Loomer, University of Georgia
Sarah C. Whitley, University of Georgia
NA - Advances in Consumer Research Volume 49 | 2021
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada
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Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University