Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior
What if the inputs to sustainable behavior are not just in a consumer’s head, but also in their hands? This research explores the role of material density and its haptic qualities on a consumer’s decision to recycle an object. Current manufacturer practices of material lightweighting lend urgency to this topic.
Citation:
Lyndsay Loomer and Sarah C. Whitley (2021) ,"Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 906-906.
Authors
Lyndsay Loomer, University of Georgia
Sarah C. Whitley, University of Georgia
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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