The Temporal Slippery Slope: Decline in Sequential Ratings Within Batches of Online Reviews
We show that a vast portion of online reviewers submit ratings in "batches," namely, more than one review in a single session. A set of large-scale databases and experimental studies reveals that ratings within these "batches" drop as a function of time, and the reviewer’s doubt can explain this effect.
Citation:
Chen Pundak, Lev Muchnik, Yael Steinhart, and Jacob Goldenberg (2021) ,"The Temporal Slippery Slope: Decline in Sequential Ratings Within Batches of Online Reviews", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 271-272.
Authors
Chen Pundak, Tel-Aviv University
Lev Muchnik, The Hebrew University
Yael Steinhart, Tel-Aviv University
Jacob Goldenberg, Interdisciplinary Center
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada
Featured
What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal
Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Featured
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway