Unappreciated Practices Creating Value
This study explored the creation of value, based on a practice originally associated with meanings that were considered negative, the lunchbox. An interpretative approach to consumption was adopted to analyze a Brazilian TV show. The results revealed elements that, only after being reframed, have created value for consumers.
Citation:
Debora Tayt-son, Ana Raquel Rocha, Rafael Ramos, and Angela Da Rocha (2021) ,"Unappreciated Practices Creating Value", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 37-40.
Authors
Debora Tayt-son, UFF - Fluminense Federal University
Ana Raquel Rocha, UFF - Fluminense Federal University
Rafael Ramos, UFF - Fluminense Federal University
Angela Da Rocha, Pontifical Catholic University of Rio de Janeiro - PUC-Rio
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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