Risk in the Time of Covid

The COVID-19 pandemic presents a unique opportunity to examine how consumers deal with novel and emerging risks related to safety, finances, and health. The papers in this session examine how consumers’ experiences during the COVID-19 pandemic impacted their risk tolerance and how the impact varied across types of consumers.


Abigail Bergman, Oleg Urminsky, Daniel O'Leary, Abigail Sussman, Jennifer Trueblood, Ying Zeng, Claire Tsai, and Yeşim Orhun (2021) ,"Risk in the Time of Covid", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 578-582.


Abigail Bergman, University of Chicago Booth
Oleg Urminsky, University of Chicago
Daniel O'Leary, University of Chicago Booth
Abigail Sussman, University of Chicago
Jennifer Trueblood, Vanderbilt University
Ying Zeng, University of Toronto
Claire Tsai, University of Toronto
Yeşim Orhun, University of Michigan


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University

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Consumer’s Local-Global Identity and Price-Quality Associations

Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington

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K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

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