Risk in the Time of Covid
The COVID-19 pandemic presents a unique opportunity to examine how consumers deal with novel and emerging risks related to safety, finances, and health. The papers in this session examine how consumers’ experiences during the COVID-19 pandemic impacted their risk tolerance and how the impact varied across types of consumers.
Citation:
Abigail Bergman, Oleg Urminsky, Daniel O'Leary, Abigail Sussman, Jennifer Trueblood, Ying Zeng, Claire Tsai, and Yeşim Orhun (2021) ,"Risk in the Time of Covid", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 578-582.
Authors
Abigail Bergman, University of Chicago Booth
Oleg Urminsky, University of Chicago
Daniel O'Leary, University of Chicago Booth
Abigail Sussman, University of Chicago
Jennifer Trueblood, Vanderbilt University
Ying Zeng, University of Toronto
Claire Tsai, University of Toronto
Yeşim Orhun, University of Michigan
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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