Punish Or Permit? Predictors of Consumers’ Reactions to Purity Violations
Seven pre- and mid-pandemic studies find that pathogen threat increases condemnation of morally impure behaviors, but only among high-childhood-SES consumers. This effect is established across social, marketplace, and political domains, using both fictional and real-world scenarios, yielding implications for both researchers and practitioners.
Jodie Whelan and Sean Hingston (2021) ,"Punish Or Permit? Predictors of Consumers’ Reactions to Purity Violations", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 262-263.
Jodie Whelan, York University
Sean Hingston, Ryerson University
NA - Advances in Consumer Research Volume 49 | 2021
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Paying to Purchase a Conversation Topic
Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA