Keeping Tabs on Myself: Tracking As Self-Regulation in Financial Goal Attainment

This research explores the role of expense tracking in controlling spending. Analyzing user data from a financial budgeting app shows that (a) tracking leads to better control in spending; (b) concrete goals lead to tracking over longer duration; and (c) budgeting by itself is not sufficient in attaining financial goals.


Yiling Zhang and Nancy Wong (2021) ,"Keeping Tabs on Myself: Tracking As Self-Regulation in Financial Goal Attainment", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 905-905.


Yiling Zhang, UW-Madison
Nancy Wong, UW-Madison


NA - Advances in Consumer Research Volume 49 | 2021

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