The Impact of Online Review Linguistic Features on Reviewers and Readers
In online review systems, asking consumers to write a review about a consumption experience before giving a numerical rating (vs. rate before writing a review) increases the overall ratings of the products and services and makes both reviewers and readers feel better. Linguistic features of the review mediate this effect.
Alisa Wu and Vicki Morwitz (2021) ,"The Impact of Online Review Linguistic Features on Reviewers and Readers", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 260-261.
Alisa Wu, Columbia University, USA
Vicki Morwitz, Columbia University, USA
NA - Advances in Consumer Research Volume 49 | 2021
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