The Impact of Online Review Linguistic Features on Reviewers and Readers
In online review systems, asking consumers to write a review about a consumption experience before giving a numerical rating (vs. rate before writing a review) increases the overall ratings of the products and services and makes both reviewers and readers feel better. Linguistic features of the review mediate this effect.
Citation:
Alisa Wu and Vicki Morwitz (2021) ,"The Impact of Online Review Linguistic Features on Reviewers and Readers", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 260-261.
Authors
Alisa Wu, Columbia University, USA
Vicki Morwitz, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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