Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics

Each passing day seems to bring a new political conflict. Yet, despite politics’ growing ubiquity in marketing, there is still much we do not know about its influence. This session examines this influence at three levels – consumers’ political ideology, brands’ political activism, and companies’ political influence.


Matthew Rocklage, Nailya Ordabayeva, Daniel Fernandes, Kyuhong Han, Jihye Jung, Vikas Mittal, Peyman Assadi, Monika Lisjak, Julie Irwin, Naomi Mandel, Derek Rucker, Gautham Vadakkepatt, Sandeep Arora, Neeru Paharia, and Kelly Martin (2021) ,"Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 572-577.


Matthew Rocklage, University of Massachusetts - Boston
Nailya Ordabayeva, Boston College
Daniel Fernandes, Catholic University of Portugal
Kyuhong Han, UNC Chapel Hill
Jihye Jung, University of Texas at San Antonio
Vikas Mittal, Rice University
Peyman Assadi, Arizona State University
Monika Lisjak, Arizona State University
Julie Irwin, University of Texas at Austin
Naomi Mandel, Arizona State University
Derek Rucker, Kellogg School of Management
Gautham Vadakkepatt, George Mason University
Sandeep Arora, University of Manitoba
Neeru Paharia, Georgetown University
Kelly Martin, Colorado State University


NA - Advances in Consumer Research Volume 49 | 2021

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