The Impact of Pandemic Cues on Consumer Preference For Anthropomorphic Products

This research examines when and why will pandemic cues influence consumer preference for anthropomorphic products. The results from four studies demonstrated that exposure to pandemic cues decreases consumer preference for anthropomorphic products, which is mediated by social withdrawal. Furthermore, this effect is moderated by consumers’ power state and product format.


Sunxu Xu and Ying Ding (2021) ,"The Impact of Pandemic Cues on Consumer Preference For Anthropomorphic Products", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 258-259.


Sunxu Xu, Renmin University of China
Ying Ding, Renmin University of China


NA - Advances in Consumer Research Volume 49 | 2021

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