The Principle of Discrete Sensitivity
I advance a novel principle, discrete sensitivity, whereby people are sensitive to the presence versus absence of an outcome, but are insensitive to the scope of the outcome. I provide evidence for discrete sensitivity in valuations of human lives, financial outcomes, purchase decisions, goal-related performance, intertemporal decisions, and moral decisions.
Ioannis Evangelidis (2021) ,"The Principle of Discrete Sensitivity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 256-257.
Ioannis Evangelidis, ESADE, Universitat Ramon Llull
NA - Advances in Consumer Research Volume 49 | 2021
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce