Genuine Or Performative? When Activism By Advantaged-Group Members Backfires
Influencers from advantaged groups (e.g. men, white people) may utilize social-media to support social causes of disadvantaged groups. While such support is usually admirable, sometimes it elicits negative emotions and harms the influencer’s reputation. We find that advantaged group members’ support backfires when it seems performative rather than authentic.
Edith Shalev and Sarit Moldovan (2021) ,"Genuine Or Performative? When Activism By Advantaged-Group Members Backfires", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Edith Shalev, The Open University of Israel
Sarit Moldovan, The Open University of Israel
NA - Advances in Consumer Research Volume 49 | 2021
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss
Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA