Silence in Consumer Research: Interdisciplinary Overview and Research Agenda
Despite the importance of silence in contemporary societies and its ambivalence in consumption, no prior consumer research has been dedicated to its study. The purpose of this paper is to propose a conceptualization of silence grounded in a multidisciplinary literature and to offer a propositional agenda for further research.
Citation:
Noémie Dehling (2021) ,"Silence in Consumer Research: Interdisciplinary Overview and Research Agenda", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 254-255.
Authors
Noémie Dehling, Kedge Business School
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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