Exploring Consumers’ Discontinuous Self-Disclosure From a Transactional Stress Perspective – the Case of Social Networking Sites
Based upon the stressor-strain-outcome framework, this study examines why consumers stop disclosing personal information by considering the case of social networking sites. The preliminary results show that disclosure-related stressors induce self-disclosure exhaustion, which results in discontinuous self-disclosure intention. An outlook on further research is provided.
Citation:
Alena Bermes, Maximilian Hartmann, Christina Noffke, and Peter Kenning (2021) ,"Exploring Consumers’ Discontinuous Self-Disclosure From a Transactional Stress Perspective – the Case of Social Networking Sites", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Authors
Alena Bermes, Heinrich Heine University Düsseldorf
Maximilian Hartmann, Heinrich Heine University Düsseldorf
Christina Noffke, Heinrich Heine University Düsseldorf
Peter Kenning, Heinrich Heine University Düsseldorf
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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