Product Display Fit: the Effect of Product Fit Between Retail Display and Product Positioning At the Time of Product Use on Consumer Preferences and Liking
The present research explores consumers’ preference for product arrangements that reflect a fit between how the products are displayed in retail settings and the products’ position at the time of use. A series of studies explore whether consumers naturally prefer certain product displays that exhibit such a fit.
Jennifer Sun and Michel Pham (2021) ,"Product Display Fit: the Effect of Product Fit Between Retail Display and Product Positioning At the Time of Product Use on Consumer Preferences and Liking", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Jennifer Sun, Columbia University
Michel Pham, Columbia University
NA - Advances in Consumer Research Volume 49 | 2021
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA