How Sustainability Cues in Advertising Affect Consumer’S Trust and Purchase Intention: Slow Vs. Fast Fashion
As consumers become more aware and concerned about the environmental issues in the fashion industry, they begin to demand sustainable fashion. This study examines the impact sustainability cues in fashion advertising have on consumers’ trust and purchase intention, and compares these cues in slow vs. fast fashion advertising.
Citation:
Dominyka Venciute, Neringa Lukosiute, and Marius Kuslys (2021) ,"How Sustainability Cues in Advertising Affect Consumer’S Trust and Purchase Intention: Slow Vs. Fast Fashion", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Authors
Dominyka Venciute, ISM University of Management and Economics
Neringa Lukosiute, ISM University of Management and Economics
Marius Kuslys, ISM University of Management and Economics
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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