Temporal Framing in Risk Communication and the Moderating Role of Message Receivers’ Optimistic Bias
This research studies the moderating effect of comparative optimism on the effects of temporal frames included in behavioral recommendations (such as “start exercising this week” versus “this year”) on compliance intention. In two studies, proximal temporal framing proved more effective than distal framing among comparative optimists but not among nonoptimists.
Citation:
Sandra Praxmarer-Carus and Marina Wieluch (2021) ,"Temporal Framing in Risk Communication and the Moderating Role of Message Receivers’ Optimistic Bias", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Authors
Sandra Praxmarer-Carus, Universität der Bundeswehr München
Marina Wieluch, Universität der Bundeswehr München
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
Q8. Avatars, Consumers and Possession in Online Gaming
Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK
Featured
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China
Featured
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France