Voluntary Simplicity Consumption in Japan: Alternative Consumption and Backward Consumption Among Minimalists
Based on a qualitative analysis, this study explores the consumption in voluntary simplicity lifestyles in Japan. It clarifies alternative consumption (focused, upgraded, and ethical consumption) and backward consumption styles for voluntary simplifiers. Moreover, it is considered that backward consumption is affected by residual institutional effects.
Shuji Ohira and Akiko Masuda (2021) ,"Voluntary Simplicity Consumption in Japan: Alternative Consumption and Backward Consumption Among Minimalists", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 246-247.
Shuji Ohira, Chiba University of Commerce, Japan
Akiko Masuda, Senshu University
NA - Advances in Consumer Research Volume 49 | 2021
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