Culture and the Containment of the Covid-19 Pandemic: How Collectivism Fosters Preventive Behaviors
This research demonstrates that collectivism is: (a) negatively associated with the spread of COVID-19, (b) positively associated with the self-importance/expectation to engage in COVID-19 preventive behaviors, and (c) greater likelihood to take COVID-19 vaccination. The link between collectivism and likelihood to engage in preventive behaviors is mediated by others’ beliefs.
Citation:
Hyewon Cho, Yafei Guo, and Carlos Torelli (2021) ,"Culture and the Containment of the Covid-19 Pandemic: How Collectivism Fosters Preventive Behaviors", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 245-245.
Authors
Hyewon Cho, Sogang University
Yafei Guo, University of Illinois at Urbana Champaign
Carlos Torelli, University of Illinois at Urbana-Champaign
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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