Visual Entropy and Consumer Creative Success
Our work demonstrates that visual entropy – a measure of information intensity and uncertainty within a closed microsystem – enhances individual creativity with five empirical studies. We apply novel methodologies by incorporating various creative materials, tasks, and evaluations (of visual entropy and creativity) approaches, including machine-learning-based text-mining and computer vision.
Citation:
Rong Huang, Weiling Ye, Darren Dahl, and Yuqian Chang (2021) ,"Visual Entropy and Consumer Creative Success", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Authors
Rong Huang, Saint Anselm College
Weiling Ye, Shanghai University of Finance and Economics
Darren Dahl, University of British Columbia
Yuqian Chang, Rutgers University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada
Featured
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy
Featured
Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate
Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University