“It Is Still Someone Else’S!” the Effect of Implicit Theories on the Consumption of Pre-Owned Goods
We examine the impact of implicit theories on consumers’ willingness to purchase pre-owned products. In five studies, we show that entity (vs. incremental) theorists exhibit more negative attitude and lower purchase intention toward pre-owned products as they feel a lower degree of perceived ownership for such products.
Citation:
Sohyun Bae, Natalie Truong, and Sharon Ng (2021) ,"“It Is Still Someone Else’S!” the Effect of Implicit Theories on the Consumption of Pre-Owned Goods", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 235-236.
Authors
Sohyun Bae, National Cheng Kung University
Natalie Truong, Nova School of Business and Economics
Sharon Ng, Nanyang Technological University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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