“It Is Still Someone Else’S!” the Effect of Implicit Theories on the Consumption of Pre-Owned Goods

We examine the impact of implicit theories on consumers’ willingness to purchase pre-owned products. In five studies, we show that entity (vs. incremental) theorists exhibit more negative attitude and lower purchase intention toward pre-owned products as they feel a lower degree of perceived ownership for such products.


Sohyun Bae, Natalie Truong, and Sharon Ng (2021) ,"“It Is Still Someone Else’S!” the Effect of Implicit Theories on the Consumption of Pre-Owned Goods", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 235-236.


Sohyun Bae, National Cheng Kung University
Natalie Truong, Nova School of Business and Economics
Sharon Ng, Nanyang Technological University


NA - Advances in Consumer Research Volume 49 | 2021

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