The Epistemic Cultures of Product Review Systems
Why do different sources of product reviews often make divergent product quality claims? We theorize these divergences to be emanating from the ‘epistemic cultures’ of product review systems, which we show to consist of four elements: epistemic procedures, epistemology, epistemic values, and epistemic devices.
Citation:
Mikkel Nøjgaard (2021) ,"The Epistemic Cultures of Product Review Systems", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 32-36.
Authors
Mikkel Nøjgaard, University of Southern Denmark
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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