Does Donating Make Us Happy? the Role of Beneficiary Social Distance

Extending prior work examining the impact of recognition from others on charitable behavior, our research shows that donating to socially distant (vs. close) beneficiaries makes donors feel happier. This effect occurs because donating to distant others results in an experience of greater benevolence.


Gopal Das, Patrick van Esch, and Shailendra Pratap Jain (2021) ,"Does Donating Make Us Happy? the Role of Beneficiary Social Distance", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 903-903.


Gopal Das, Indian Institute of Management Bangalore
Patrick van Esch, Auckland University of Technology
Shailendra Pratap Jain, University of Washington


NA - Advances in Consumer Research Volume 49 | 2021

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