The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking
Our findings suggest that money priming increases variety seeking amongst consumers by inducing one’s orientation to the long-term. Studies 1 and 2 provide evidence of money’s effect on variety seeking and studies 3-8 explicate the underlying psychological process of LTO. These findings carry significant theoretical and practical implications.
Mehdi Hossain, Ashok Lalwani, and Priscilla Pena (2021) ,"The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Mehdi Hossain, University of Rhode Island
Ashok Lalwani, Kelley School of Business, Indiana University
Priscilla Pena, University of Rhode Island
NA - Advances in Consumer Research Volume 49 | 2021
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities