The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking
Our findings suggest that money priming increases variety seeking amongst consumers by inducing one’s orientation to the long-term. Studies 1 and 2 provide evidence of money’s effect on variety seeking and studies 3-8 explicate the underlying psychological process of LTO. These findings carry significant theoretical and practical implications.
Citation:
Mehdi Hossain, Ashok Lalwani, and Priscilla Pena (2021) ,"The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Authors
Mehdi Hossain, University of Rhode Island
Ashok Lalwani, Kelley School of Business, Indiana University
Priscilla Pena, University of Rhode Island
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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