The Psychological Underpinnings of Toilet Paper Stockpiling During the Covid-19 Pandemic
Authors investigated the psychological underpinnings of panic buying of toilet paper and found that consumers’ uncertainty avoidance, future anticipated regret, need for structure and lack of self-control impacted their purchase behavior through anxiety and sense of control. In addition, enhanced thoughtfulness and long-term orientation reduces panic buying.
Mehdi Hossain and Tracy Khan (2021) ,"The Psychological Underpinnings of Toilet Paper Stockpiling During the Covid-19 Pandemic", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Mehdi Hossain, University of Rhode Island
Tracy Khan, University of Rhode Island
NA - Advances in Consumer Research Volume 49 | 2021
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Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
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Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
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Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands