Moms and Memes: Using Social Media to Redefine the ‘Good Mother’
This paper explores the coping mechanisms utilized by mothers of young children in response to the challenges of the Covid-19 pandemic. Through analysis of memes shared in this community, we uncover how mothers use online spaces to cope and redefine what it means to be a ‘good mother’.
Kristen Schiele, Steven Chen, and Christine Hu (2021) ,"Moms and Memes: Using Social Media to Redefine the ‘Good Mother’", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Kristen Schiele, California State Polytechnic University, Pomona
Steven Chen, California State University, Fullerton
Christine Hu, California Polytechnic State University
NA - Advances in Consumer Research Volume 49 | 2021
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