Numeric Judgments and Decisions

Consumers nowadays have greater access to important, self-relevant numeric information than ever before, which makes it important to understand how they interact with such information. This special session presents four papers that are related to numeric judgments and decisions, addressing both how consumers evaluate and generate them.


Beidi Hu, Celia Gaertig, Berkeley Dietvorst, Rob Mislavsky, Randy Yang Gao, Minah Jung, Leif Nelson, Joowon Klusowski, Deborah Small, Jacob Goldenberg, and Joshua Lewis (2021) ,"Numeric Judgments and Decisions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 561-565.


Beidi Hu, University of Pennsylvania
Celia Gaertig, University of California, Berkeley
Berkeley Dietvorst, University of Chicago
Rob Mislavsky, Johns Hopkins University
Randy Yang Gao, New York University
Minah Jung, New York University
Leif Nelson, University of California, Berkeley
Joowon Klusowski, Yale University
Deborah Small, University of Pennsylvania
Jacob Goldenberg, Interdisciplinary Center
Joshua Lewis, New York University


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

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A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

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H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products

Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University

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