How Big Is That Voice? Vocal Features of Conversational Ai Affects Physicality Perceptions and Product Congruency
This work examines that modifying a conversational agent’s vocal tract length (VTL) causes changes in physicality and masculinity perceptions. We demonstrate that humans attribute greater physicality and masculinity to longer VTL agents and vice versa. We further show that longer (shorter) VTL promotes congruency perceptions with masculine (feminine) food products.
Citation:
Fotis Efthymiou, William Hampton, and Christian Hildebrand (2021) ,"How Big Is That Voice? Vocal Features of Conversational Ai Affects Physicality Perceptions and Product Congruency", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Authors
Fotis Efthymiou, University of St Gallen
William Hampton, University of St. Gallen
Christian Hildebrand, University of St Gallen
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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