The Status Signaling Function of Wasting Food

While the consequences of wasting food are well-known on a large scale, it remains unclear what the social consequences are for the individual who wastes food. Results show that wasting­––both cheap and expensive––food increases one’s financial status, yet also decreases one’s social status in the eyes of others.


Evelynn Devos, Daphne Ribbers, Mario Pandelaere, and Anneleen Van Kerckhove (2021) ,"The Status Signaling Function of Wasting Food", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 901-901.


Evelynn Devos, Ghent University
Daphne Ribbers, Ghent University
Mario Pandelaere, Virginia Tech
Anneleen Van Kerckhove, Ghent University


NA - Advances in Consumer Research Volume 49 | 2021

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