The More Thoughtful You Are, the More Uncertain You Become: When a Probabilistic Uncertain Advice Leads to a Higher Evaluation.
This research examines why people prefer probabilistic uncertain advice over certain advice for inherently uncertain decision domains and found perceived consideration of alternative outcomes as an explanation. Furthermore, the positive influence of probabilistic uncertain (vs. certain) advice on credibility holds only when there are few (vs. many) alternative outcomes.
Minjeong Ko (2021) ,"The More Thoughtful You Are, the More Uncertain You Become: When a Probabilistic Uncertain Advice Leads to a Higher Evaluation.", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 901-901.
Minjeong Ko, Seoul National University
NA - Advances in Consumer Research Volume 49 | 2021
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